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To become a Salesforce Certified Marketing Cloud Email Specialist, candidates must pass the certification exam. Marketing-Cloud-Email-Specialist Exam covers a range of topics related to email marketing, including email design, subscriber management, data management, and automation. Salesforce Certified Marketing Cloud Email Specialist certification is ideal for digital marketing professionals who want to demonstrate their expertise in using the Marketing Cloud Email platform for creating and executing email campaigns.
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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q35-Q40):
NEW QUESTION # 35
A marketer uses Email Approvals. In which send process must an email have an "Approved" status prior to send? (Choose 3)
Answer: A,B,D
NEW QUESTION # 36
NTO is launching a custom corporate branded apparels website, they are concerned about the new initiative campaign impacting deliverability to its customers retail sends. NTO has purchased a second IP address to be used for the corporates sites email sending, what feature the NTO administrator will use to specify that which IP address is used for retail vs corporate.
Answer: D
NEW QUESTION # 37
An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup.
What are the four elements that are required for the creation of a dynamic content rule?
Answer: D
NEW QUESTION # 38
Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.
Which automation configuration should be used to achieve this?
Answer: A
NEW QUESTION # 39
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increase subscribers?
Answer: C
Explanation:
One of the best practices to increase email subscribers is to collect emails at offline activities, including in stores1. This way, NTO can capture the interest of potential customers who are already engaged with their brand and products. NTO can also offer incentives, such as discounts or freebies, to encourage customers to sign up for their email list. By collecting emails at offline activities, NTO can build a permission-based and relevant email list that can improve their deliverability and engagement rates.
Sending an SMS to NTO's entire customer database with a link to subscribe is not a good practice, as it may violate the consent and privacy laws of different countries2. Moreover, sending an SMS to customers who have not opted in for SMS communication may annoy them and damage NTO's reputation. NTO should only send SMS messages to customers who have explicitly agreed to receive them and provide them with an easy way to opt out.
Sending an email to NTO's entire customer database asking for referrals is also not a good practice, as it may result in spam complaints and unsubscribes3. Asking for referrals should be done in a targeted and personalized way, based on the customer's behavior and preferences. NTO should also provide incentives and clear instructions for customers who want to refer their friends and family to NTO's email list. References := 1: Optimizing Marketing Cloud: Best Practices for Managing Inactive Accounts - Salesforce 2: How You Can Keep Email Subscribers Engaged | Salesforce 3: Email Marketing Best Practices
- Salesforce.com
NEW QUESTION # 40
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