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2025 Latest Marketing-Cloud-Advanced-Cross-Channel: Salesforce Marketing Cloud Advanced Cross Channel Latest Test Cost

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Mobile (SMS
Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

Topic 2

Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.

Topic 3

Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.

Topic 4

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Topic 5

Triggers: This area covers SOAP
REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.

Topic 6

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 7

Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q49-Q54):

NEW QUESTION # 49
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein copy insights
B. Einstein content selection
C. Einstein Engagement Scoring: Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.
D. Einstein engagement scoring

Answer: B

Explanation:
* Understanding Content Fatigue:
Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
* Einstein Content Selection and Fatigue Rules:
Einstein Content Selection is a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
Fatigue Rules: Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
* Why Other Options Are Incorrect:
B: Einstein Copy Insights: Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.

NEW QUESTION # 50
Which three factors are analyzed for each subject line by Einstein Copy Insights?

A. Frequently used phrases
B. Phrases that spark engagement
C. Spelling Errors
D. Emotional tone
E. Improper punctuation

Answer: A,B,D

NEW QUESTION # 51
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A. Do any of the orders for that subscriber meet your decision split criteria?
B. Is the Contact information spelled correctly?
C. Are you integrated with other Salesforce Clouds?
D. Are there more than 100 order records that could match?
E. Are you using attribute to attribute comparison in your decision split criteria?

Answer: A,D,E

NEW QUESTION # 52
Difference between inbox message and in app message.

A. Inbox message is displayed and stored in device in app message is displayed only 1 time
B. Inbox message is displayed once but in app message is displayed repeatedly
C. Inbox messages can be used only in los whereas in app message can also be used in android

Answer: A

Explanation:
The primary difference between inbox messages and in-app messages in mobile marketing involves how they are stored and displayed:
* A: Inbox message is displayed and stored in device, in-app message is displayed only 1 time. Inbox messages are saved within the app's message center or inbox and can be accessed multiple times. In contrast, in-app messages appear only once during the app usage session and are not stored for future viewing.

NEW QUESTION # 53
Which user role can be used to set up single sign-on in Social Studio?

A. Super User
B. Full User
C. Editor
D. Environment Owner

Answer: A

NEW QUESTION # 54
......

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