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SAP C-C4H22-2411 Exam Syllabus Topics:
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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q11-Q16):
NEW QUESTION # 11
Which tools can you use to show different content to female and male contacts in a single email campaign?
Note: There are 3 correct answers to this question.
Answer: A,B,D
Explanation:
To display different content based on gender in one email:
* Option B (Block Targeting):Correct. Block Targeting in the VCE allows content blocks to be shown to specific segments (e.g., females vs. males).
* Option D (Personalization Rules):Correct. Rules can conditionally display content based on contact fields like gender.
* Option E (Emarsys Scripting Language):Correct. ESL enables advanced logic to customize content dynamically by gender.
* Option A:Incorrect. Predict settings are for AI recommendations, not gender-based content splitting.
* Option C:Incorrect. Manage Optional Content is for A/B testing, not segment-specific content.The SAP Emarsys Help Portal under "VCE" and "Personalization" confirms these tools.References:SAP Emarsys Help Portal - "Visual Content Editor" (https://help.emarsys.com/).
NEW QUESTION # 12
Which of the following describes the SAP Emarsys Web Extend functionality? Note: There are 2 correct answers to this question.
Answer: A,C
Explanation:
SAP Emarsys Web Extend is a functionality designed to enhance personalization and tracking by capturing web behavior and syncing it with the Emarsys contact database. It integrates with websites to identify contacts and collect data for use in marketing campaigns, such as product recommendations or triggered emails. Based on the official SAP Emarsys documentation, the correct answers areBandC. Below is a detailed analysis of each option, validated against Emarsys resources, to explain why these two are accurate and the others are not.
* A. Web Extend can use different identifier fields on a website and the mobile platform since these are separate channels:
* Explanation: Web Extend does not inherently support different identifier fields for websites and mobile platforms as separate channels within its scope. Web Extend is specifically aweb-based tracking toolthat uses a JavaScript tag to identify contacts and track behavior on websites. It relies on a consistent identifier-typically an external ID like a customer ID or email-mapped to the Emarsys contact database. The documentation states, "Web Extend identifies contacts using an external identifier (such as a customer ID or email address) that matches your contact database" (reference: "Web Extend:: Overview," updated October 2024). While Emarsys supports mobile tracking via the Mobile Engage SDK, this is a separate functionality, not part of Web Extend. There's no provision in Web Extend to use differing identifiers across website and mobile channels, as it's focused solely on web behavior, making option A incorrect.
* B. Web Extend identifies contacts by an external ID that can be a customer ID or user ID currently used by the website to identify registered users:
* Explanation: Web Extend identifies contacts on a website using an external ID, which can be a customer ID, user ID, or email address already in use by the website to recognize registered users. This identifier must match a field in the Emarsys contact database (e.g., customer_id or email) for tracking and personalization to work. The documentation confirms, "When a contact logs into your website, Web Extend canidentify them using an external ID (e.g., customer ID or email) that corresponds to a field in your Emarsys database" (reference: "Web Extend:: Setting Up Contact Identification," updated November 2024). For example, if a website uses user123 as a customer ID, Web Extend can link this to the contact's profile in Emarsys, enabling behavior tracking and personalized content. This flexibility in using existing website identifiers makes option B a correct description of Web Extend's functionality.
* C. Web Extend syncs the web behavior of known contacts with your SAP Emarsys contact database every few hours:
* Explanation: Web Extend collects web behavior data (e.g., pages visited, products viewed) for identified contacts and syncs this information with the SAP Emarsys contact database periodically, typically every few hours. This batch synchronization ensures that the contact profiles in Emarsys are updated with the latest behavioral data for use in campaigns or recommendations. The documentation states, "Web Extend collects behavioral data from identified contacts and synchronizes it with your Emarsys database every few hours" (reference:
"Web Extend:: Data Collection and Syncing," updated October 2024). This process is not real- time but occurs in regular intervals (e.g., 2-4 hours, depending on system configuration), allowing marketers to leverage recent web interactions. This periodic syncing is a key feature of Web Extend, validating option C.
* D. Web Extend can continue to identify previously identified contacts as long as the contact is logged into the website:
* Explanation: Web Extend's ability to identify contacts does not strictly depend on the contact remaining logged into the website throughout their session. Instead, identification occurs when the contact logs in (or is recognized via an identifier), and tracking persists via cookies or session data even if the contact logs out, as long as the browser session remains active. The documentation explains, "Once a contact is identified (e.g., via login), Web Extend uses a cookie to track their behavior during the session" (reference: "Web Extend:: Tracking Behavior," updated November 2024). However, if the contact logs out and the session ends (or cookies are cleared), re-identification requires a new login or identifier match. Option D's phrasing suggests continuous identification tied solely to login status, which oversimplifies the process and ignores cookie-based tracking, making it inaccurate.
Additional Context: Web Extend enhances the Emarsys platform by bridging website interactions with contact profiles. It requires a JavaScript tag installed on the website and proper configuration of identifier fields (e.g., via scarab.customer calls). The synced behavioral data powers features like Predictrecommendations and automation triggers, but it's distinct from real-time tools or mobile-specific tracking solutions.
Conclusion: The SAP Emarsys Web Extend functionality is accurately described byB(identifying contacts via an external ID like a customer or user ID) andC(syncing web behavior every few hours with the contact database). These align with its core purpose of tracking and integrating web data for known contacts, as verified by Emarsys documentation. Options A and D misrepresent its capabilities and scope.
NEW QUESTION # 13
In which case would you use Participation Settings instead of Participation Check node?
Answer: C
Explanation:
In SAP Emarsys Automation Center, Participation Settings and Participation Check nodes serve different purposes:
* Option B:Correct. Participation Settings are used at the program level to define rules for participation (e.g., entry time or frequency) and filter contacts accordingly. This is ideal for lifecycle programs where timing matters.
* Option A:Incorrect. Participation Settings are program-specific, not reusable across programs; Participation Check nodes are more modular.
* Option C:Incorrect. Program Reporting shows participation stats regardless of whether Settings or Check nodes are used.
* Option D:Incorrect. Participation Settings exclude non-qualifying contacts, while a Check node can allow them to continue with branching logic.The SAP Emarsys Help Portal under "Automation Center" details Participation Settings as program-level filters.References:SAP Emarsys Help Portal -
"Automation Center" (https://help.emarsys.com/).
NEW QUESTION # 14
SAP Emarsys has four types of block lists. Under which list do notorious complainers fall?
Answer: A
Explanation:
SAP Emarsys maintains four block list types to manage contact exclusions:
* Option D (Complaints):Correct. Notorious complainers-contacts who frequently mark emails as spam or complain-are added to the Complaints block list to prevent further sends and protect sender reputation.
* Option A (Internal):Incorrect. Internal block lists are for manual exclusions (e.g., employees), not complainers.
* Option B (Robinson):Incorrect. The Robinson list is for contacts who have opted out via a third-party list, not specifically complainers.
* Option C (Global Suppression):Incorrect. Global Suppression is a broader list for legal or compliance- based exclusions, not complaint-specific.The SAP Emarsys Help Portal under "Block Lists" identifies the Complaints list for this purpose.References:SAP Emarsys Help Portal - "Block Lists" (https://help.
emarsys.com/).
NEW QUESTION # 15
You want reply mail to be sent to an external, monitored inbox on one of your own servers. How can you do this? Note: There are 2 correct answers to this question.
Answer: C,D
Explanation:
To route reply mail to an external inbox in SAP Emarsys:
* Option B:Correct. The Reply Management feature allows configuration to forward replies to a specified external inbox.
* Option D:Correct. Configuring the Emarsys MX DNS record alongside your own MX record ensures replies are routed to your server while maintaining Emarsys email functionality.
* Option A:Incorrect. The template footer doesn't control MX records or reply routing.
* Option C:Incorrect. Adding your domain to the Emarsys MX record alone doesn't suffice without parallel configuration.The SAP Emarsys Help Portal under "Reply Management" and "DNS Configuration" details these options.References:SAP Emarsys Help Portal - "Reply Management" (https://help.emarsys.com/).
NEW QUESTION # 16
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