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Proven and Instant Method to Pass Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam

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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic
Details

Topic 1

Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.

Topic 2

Einstein for Marketing Cloud: The topic focuses on advanced understanding of Einstein capabilities, configurations, and differentiations. This tests proficiency of Salesforce Marketing Cloud Practitioners in using AI-powered tools to personalize and optimize Marketing Cloud initiatives.

Topic 3

Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.

Topic 4

Mobile (SMS
Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q81-Q86):

NEW QUESTION # 81
Which channel solution is managed by the sitemap in Interaction Studio?

A. Serve-side
B. Email
C. Mobile
D. Web

Answer: D

NEW QUESTION # 82
How does Interaction Studio unify anonymous and known identities?

A. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
B. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
C. Interaction Studio uses third party software to match anonymous and known identities
D. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources

Answer: A

NEW QUESTION # 83
how many activities recommended in a journey canvas.(150-200)

A. 0
B. 1
C. 2
D. 3

Answer: C

Explanation:
In Salesforce Marketing Cloud, when designing a journey within Journey Builder, it's recommended to limit the number of activities in a single journey canvas to around 50. This number balances complexity and manageability, ensuring that the journey remains effective and performant without becoming too cumbersome to maintain or update.

NEW QUESTION # 84
Where would you add a topic profile

A. Social studio engage
B. Social studio automate
C. Workspace settings
D. Admin settings

Answer: B

Explanation:
Topic profiles in Social Studio are added through the Social Studio Automate. This feature allows users to monitor and automate responses based on specific topics of interest across different social media channels.
Admin settings and Workspace settings do not provide options to manage topic profiles directly.

NEW QUESTION # 85
What user permission is required to configure SSO in social studio.

A. limited user
B. Super user
C. full user
D. custom user

Answer: B

Explanation:
Understanding SSO and its Importance:
SSO (Single Sign-On): SSO allows users to access multiple applications (like Social Studio) with a single set of credentials. It's a critical security and administrative feature.
Security Implications: Configuring SSO involves integrating Social Studio with your organization's identity provider. This requires high-level permissions due to its impact on security and user access.
Super User Role:
Highest Level of Access: In Social Studio, the "Super User" role is the highest level of administrative access. Super Users have full control over the account, including all settings related to security, user management, and integrations.
Why Super User is Needed for SSO: Because SSO configuration touches upon core security settings, it's restricted to Super Users to prevent unauthorized changes.
Other Roles and Their Limitations:
B . Full User: Full Users have broad access within workspaces but lack the administrative privileges to configure account-level settings like SSO.
C . Custom User: Custom User roles are defined with specific permissions. While you could theoretically create a custom role with SSO configuration access, it's generally not recommended and the Super User role is the standard for this task.
D . Limited User: Limited Users have the most restricted access, primarily for viewing content within workspaces. They definitely don't have SSO configuration permissions.
In Summary:
Configuring SSO in Social Studio requires the highest level of administrative access, which is granted by the A. Super User role.

NEW QUESTION # 86
......

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