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Salesforce Marketing-Cloud-Administrator Exam is a certification designed for professionals who want to demonstrate their expertise in managing and administering the Salesforce Marketing Cloud platform. Salesforce Marketing Cloud is a cloud-based platform that enables businesses to manage their marketing activities, including email marketing, social media marketing, mobile messaging, and advertising campaigns. Salesforce Certified Marketing Cloud Administrator Exam certification exam is intended for professionals who want to demonstrate their knowledge and skills in managing and optimizing the Salesforce Marketing Cloud platform.
Salesforce Marketing-Cloud-Administrator Certification Exam consists of 60 multiple-choice questions, which must be completed within 105 minutes. To pass the exam, candidates must score at least 65%. Marketing-Cloud-Administrator exam is available in multiple languages, including English, Spanish, French, German, Japanese, and Portuguese.
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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q128-Q133):
NEW QUESTION # 128
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers
Answer: A,D
Explanation:
Explanation
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers and IP ramp-up is important to establish a positive sender reputation. These responses articulate proper IP warming, which is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs)
NEW QUESTION # 129
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?
Answer: C
Explanation:
Advertising Studio supports lookalike audiences directly from Facebook only. For other networks, such as Google and Twitter, Advertising Studio can create audience segments based on Marketing Cloud data and export them to the network's platform, where the lookalike audience can be created manually.
NEW QUESTION # 130
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
Answer: A
Explanation:
To ensure subscriber data is appropriately segregated between the EMEA and AMER teams, the Marketing Cloud admin should separate regions into different business units and apply Subscriber Filters. This setup allows for distinct data management and access controls per region, aligning with security and legal requirements. By configuring business units specific to each region, the admin can effectively control data visibility and operations within those regional contexts.
Reference: Salesforce Help - Business Unit Setup
NEW QUESTION # 131
Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams.
How could the Marketing Cloud admin ensure distinct data integrity across the regions?
Answer: A
Explanation:
Explanation
Separating regions into business units and applying subscriber filters is the best way to ensure distinct data integrity across the regions. Subscriber filters allow you to control which subscribers are visible in each business unit based on criteria such as location, language, or preference.
NEW QUESTION # 132
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?
Answer: C
NEW QUESTION # 133
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