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Obtaining the Salesforce Certified Marketing Cloud Consultant certification requires significant dedication and effort. Candidates must have a deep understanding of marketing automation concepts, as well as practical experience in implementing marketing campaigns using the Salesforce Marketing Cloud platform. By earning this credential, professionals can demonstrate their expertise to potential employers and clients, and gain a competitive edge in the job market.
Salesforce Certified Marketing Cloud Consultant certification is a highly respected and sought-after credential for individuals who work with the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Consultant certification is designed for professionals who have advanced knowledge and experience in configuring and managing marketing automation systems. It is a valuable asset for anyone looking to advance their career in the marketing industry.
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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q80-Q85):
NEW QUESTION # 80
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?
Answer: C
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is B - Journey Builder.
* Journey Builder is ideal for multi-step campaigns like sending a follow-up or reminder after the original message.
* To send at the subscriber's optimized send time (OST), Journey Builder supports Einstein Send Time Optimization (STO).
* A reminder email can be scheduled exactly 3 days after the initial send with dynamic optimization for each subscriber.
#Why others are wrong:
* A: Interaction Builder is not used for sending emails; it's part of Interaction Studio (Personalization).
* C: Automation Studio can schedule emails but does not support STO or simple "wait 3 days then send" logic easily.
* D: Combining Automation Studio and Journey Builder unnecessarily complicates the setup.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Journey Builder Overview:
"Journey Builder is designed for sending messages based on time-based or behavioral events, including sending follow-ups at optimized times using Einstein Send Time Optimization." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_jb_einstein_send_time_optimization.htm)
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NEW QUESTION # 81
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
Answer: C
NEW QUESTION # 82
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
Answer: B
NEW QUESTION # 83
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
Answer: D
Explanation:
Data views are system-generated tables that store information about subscriber actions, such as sends, opens, clicks, bounces, etc. Data views can be queried using SQL statements in automation studio or query studio to retrieve email metrics for analysis and reporting purposes. Data views store data for up to six months (or longer for some tables), and can be queried as frequently as needed, such as hourly or daily.References:https://help.salesforce.com/articleView?id=sf.mc_as_data_views.htm&type=5
NEW QUESTION # 84
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
Answer: A
NEW QUESTION # 85
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