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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q83-Q88):
NEW QUESTION # 83
A customer wants a list of subscribers who were sent an email within the past 12 months.
How shouldthis request be completed?
Answer: D
Explanation:
To get a list of subscribers who were sent an email within the past 12 months, you should query the Job and Sent data views. These data views contain detailed information about email sends and can be used to filter subscribers based on the send date.
* SQL Query Example:
SELECT s.SubscriberKey FROM _Sent s JOIN _Job j ON s.JobID = j.JobID WHERE j.SendDate >= DATEADD(month, -12, GETDATE()) Salesforce Data Views
NEW QUESTION # 84
A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?
Answer: A
Explanation:
The Contact Delete process in Marketing Cloud removes contact data from the contact model but does not remove records from the data extensions themselves.
* Contact Delete Process: When you perform a Contact Delete in Contact Builder, it removes the contact data from the contact model but leaves the actual rows in the data extensions intact.
Salesforce Contact Deletion Process
NEW QUESTION # 85
A developer wants to include an AMPscript if/else statement in an email to satisfy the condition "if the subscriber's tier is not premier then display heading encouraging them to upgrade." The tier value has already been set as variable named @level. How should the developer write this AMPscript conditional statement?
Answer: C
Explanation:
The IIF function in AMPscript is a shorthand way to perform conditional logic within an inline expression. It evaluates a condition and returns one of two values based on whether the condition is true or false.
* AMPscript IIF Example:
%%=IIF(@level = 'premier', 'You are a premier member!', 'Upgrade to premier now!')=%% Salesforce AMPscript IIF Function
NEW QUESTION # 86
When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?
Answer: C
Explanation:
The SubscriberKey is the appropriate parameter to use when appending data to links via the Web Analytics Connector. This parameter uniquely identifies subscribers across all sends and ensures accurate tracking of subscriber behavior.
* Subscriber Key: A unique identifier for a subscriber that remains consistent across all data extensions and sends.
Salesforce Web Analytics Connector
NEW QUESTION # 87
A developer is building an integration with the Marketing Cloud API. In which two ways should the Client ID and Client Secret credentials be stored? Choose 2
Answer: A,D
Explanation:
To ensure the security of Client ID and Client Secret credentials, they should be stored securely and not exposed in the application source code or URL parameters.
* Environment Variables: Setting credentials as environment variables in the application platform is a secure way to handle sensitive information. This method ensures that the credentials are not hardcoded in the source code and can be managed securely by the application platform.
Environment Variables
Key Management System (KMS): Storing credentials in a key management system (KMS) provides an additional layer of security. KMS solutions are designed to securely store and manage sensitive information such as API keys, passwords, and other credentials.
Reference: AWS Key Management Service (KMS)
NEW QUESTION # 88
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