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To be eligible to take the Salesforce Marketing-Cloud-Consultant exam, candidates must have at least six months of experience working with the Salesforce Marketing Cloud. Additionally, candidates must hold one of the following certifications: Salesforce Certified Administrator, Salesforce Certified Advanced Administrator, or Salesforce Certified Platform App Builder. Passing the Salesforce Marketing-Cloud-Consultant exam is a great way for marketing professionals to demonstrate their expertise in the Salesforce Marketing Cloud and advance their careers.
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These Marketing-Cloud-Consultant exam question formats contain real, valid, and updated Salesforce Marketing-Cloud-Consultant exam questions that will assist you in Salesforce Salesforce Certified Marketing Cloud Consultant exam preparation and enable you to pass the challenging Salesforce Marketing-Cloud-Consultant Exam with good scores. The Salesforce Marketing-Cloud-Consultant questions are prepared by highly experienced professionals and, thus, are kept to the point and concise.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q70-Q75):
NEW QUESTION # 70
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
Answer: A
Explanation:
To fulfill the requirement that the data in the sandbox should never be mixed with data in production during testing cycles, Northern Trail Outfitters should implement two separate Marketing Cloud instances. A Marketing Cloud instance is an independent environment that contains its own data, configuration, and functionality. Having two separate instances for sandbox and production will ensure data isolation and security during testing cycles.References:https://help.salesforce.com/s/articleView?id=sf.mc_overview_marketing_cloud_instances.htm
NEW QUESTION # 71
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
Answer: D
NEW QUESTION # 72
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
Answer: B,C
Explanation:
The Shipment object requires a Lookup to Lead or Contact1. This is because triggered sends can only be sent to Salesforce contacts, leads, or person accounts when object records are created or updated1.
An Apex Trigger is created on the Shipment object2. This is because a trigger is Apex code that executes before or after certain operations on an object2, and it can be used to invoke the Marketing Cloud integration action that triggers the email send3.
NEW QUESTION # 73
Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?
Answer: C
Explanation:
Explanation
To process the correct subscribers who are added to a data extension via API for a monthly payment reminder journey, Northern Trail Outfitters should use Contact Evaluation > Evaluate new records only. Contact Evaluation is a setting that defines how contacts are evaluated for entry into a journey based on their entry source. Evaluate new records only is an option that allows only new records that are added to the entry source after the journey is activated to enter the journey. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_contact_evaluation.htm&type=5
NEW QUESTION # 74
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber.
What should a consultant recommend?
Answer: A
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is A - Use personalization strings created by selecting the data extension.
* Personalization strings allow you to insert field values (like WarehouseID) into URLs, email content, or tracking links easily without needing any AMPscript or coding.
* When selecting the sendable Data Extension, the personalization strings are automatically made available based on its fields.
#Why others are wrong:
* B: AMPscript would require custom scripting, which the customer wants to avoid.
* C: Dynamic Content is for content variation, not URL parameter tracking.
* D: Guide Template Language (GTL) is used in CloudPages and Email Templates but would be unnecessarily complex for this task.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Personalization Strings in Content Builder:
"When you send using a data extension, you can use personalization strings based on field names to dynamically populate emails and tracking parameters." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_es_personalization_strings.htm)
NEW QUESTION # 75
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