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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q30-Q35):
NEW QUESTION # 30
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?
Answer: A
NEW QUESTION # 31
What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers
Answer: A,B
Explanation:
When selecting "Send as Multipart MIME" during the email send process:
Activity Tracking: Both the HTML and text versions of the email allow for the tracking of opens and clicks, ensuring that engagement data is captured regardless of the version the recipient views.
Auto-generated Text Version: Alongside the HTML email, a text version is automatically generated and sent.
This ensures that recipients whose email clients do not support HTML can still receive and read the email content.
Reference: Salesforce Marketing Cloud Email Send Options
NEW QUESTION # 32
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the Mobile Push and Email channels are used within the same account?
Answer: C
Explanation:
The best way to prevent duplicate records in Marketing Cloud is to strategically control the Contact Key values and tie records together across channels using this key. The Contact Key is a unique identifier for each contact in Marketing Cloud, and it can be set by the admin or automatically generated by Marketing Cloud. If the same Contact Key is used for a contact in both email and mobile push channels, then the contact will be unified and not duplicated.
NEW QUESTION # 33
Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.
Which feature would allow NTO to monitor whether all records were added to the target data structure each day?
Answer: B
Explanation:
To monitor whether all records are being added to the target data structure each day in a scenario like that of Northern Trail Outfitters (NTO), the feature "Run Completion" within the File Drop Automation is most relevant. This feature allows the admin to check the status and results of the file drop automation, which includes verifying if the automation successfully completed and how many records were processed and added to the data extension. Using this feature, NTO can monitor daily imports and identify any discrepancies in the number of records processed, which could explain why fewer subscribers than expected are being sent emails.
References:
Salesforce Marketing Cloud Documentation on "Automation Studio" and "File Drop Triggers"
NEW QUESTION # 34
Which Product enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content?
Answer: B
Explanation:
Einstein Email Recommendations is a product that enables a Marketing Cloud admin to observe customer behavior, build performance profiles and deliver the next best content. This product uses predictive intelligence to recommend products or content based on each customer's preferences and actions. The other products do not have this capability.
NEW QUESTION # 35
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